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THE POWER OF TRADITION FEATURING MITSURU NAGATA

OCB presents a new range: OCB Bamboo papers

This new OCB unbleached Bamboo paper is made out of sustainably harvested bamboo, a plant that grows fast and generates 35% more oxygen than regular trees. It is GMO/dye/chlorine free and vegan.

Bamboo is one of mankind’s oldest resources helping to prevent soil erosion, flooding and local ecosystem.

Nowadays, it is an incredibly versatile plant with durable fibers used across many industries, including textile, building and medicine. Nearly every part of bamboo can be harnessed, meaning it produces practically no waste.

Our Bamboo rolling paper is produced in France, and made from responsibly harvested and 100% bamboo fibers.

 

New campaign: the power of tradition

The culture around bamboo, especially in Asia, is as old as the continent itself and a symbol of prosperity in Japan. This new campaign is a tribute to their tradition featured by the Japanese calligrapher and artist, Mitsuru Nagata.

He redraws the red kanji found on the OCB Bamboo booklet. The performance is a creation of a giant kanji written in black ink with a big bamboo brush on an endless paper roll.

This traditional Japanese character means “Blessing and luck”.

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