LESS IS MORE
For 100 years, OCB has been associated with quality and uniqueness, becoming the number one rolling paper brand.
The brand’s flagship product, OCB Premium, is the most recognizable paper in the OCB family. Its sophisticated black and silver look is synonymous with the highest standards of consistent quality.
Following celebration of the 100 year brand anniversary in 2018, the OCB team decided it was time to refresh the flagship pack.
The challenge was to keep the look and feel of the iconic product, whilst updating its design.
The result is that the distinctive hologram becomes cleaner and more modern, with the intricate pattern removed for a more minimal look.
Sleek and stylish, maintaining the black background, this change reflects the brand desire for constant evolution and staying relevant and contemporary.