At OCB, we are celebrating our 1st century with a campaign that honors our elegant and sophisticated legacy while connecting with younger audiences. Under the concept “ONE HUNDRED”, this campaign will mark a milestone in our brand’s communication, blending tradition with modernity.

100 years of quality and innovation

Our brand was established in 1918 in France, by the river Odet, and quickly gained recognition for its quality and French savoir-faire. Today, OCB is present in over 100 countries worldwide. All our papers are produced at our factory in the south of France, offering a wide range of products, from the iconic OCB Premium, launched in 1999, to our more natural options like OCB Virgin.
 

An elegant and rebellious campaign

The campaign, designed for social media, booklets, prints, and posters, features an elegant aesthetic with a touch of rebellion. OCB’s communication not only celebrates a century of excellence but also redefines its image to connect with Generation Z. Through references to cinema and luxury aesthetics, OCB reaffirms its status as a cosmopolitan brand.

A centenary that looks to the future

Celebrating 100 years of OCB is not just a tribute to the past but a declaration of intent for the future. The campaign demonstrates that OCB remains a relevant and cutting-edge brand, capable of adapting and connecting with new generations.